Nike Air Max Plus Campaign
I concepted Rap in Paper’s bespoke newspaper and seeded it into the community. I directed all video outputs, shot the hero stills and created collage edits that carried through the campaign. I also worked on talent partnerships and helped design event graphics that set the look and feel of the activation.
The stunt landed without warning. Artists performed inside a shop window, stopping people in their tracks, before leading into a rap cypher night that pushed the AM+ into the centre of London culture. We backed it with a gallery takeover and a newspaper drop across the city. The result was a campaign that rooted the AM+ firmly in youth culture.ife.
Agency: paq
Client: Nike, Offspring