Nike Black Future Season celebrated Black British Mark Makers, amplifying their influence and contributions to Black culture and community. The campaign featured notable figures like Olivia Twist, Kam-BU, and Kia Commodore.

It generated 315K views across the editorial launch thread—529% above average—making it the most viewed SNKRS thread of the Holiday Season 2022.

The campaign included a Mark Maker toolkit for Nike’s NBHD Partners, video content for the SNKRS app, and immersive activations at Nike Town London and the Nike Future Forward Festival.

Role: Creative
Agency: paq
Client: Nike

Kojo Dwimoh

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