I was part of the creative team on Nike’s Black Future Season, a campaign celebrating Black British mark makers and amplifying their impact on culture and community. The goal was to spotlight voices shaping the future while creating content that lived across SNKRS and Nike Town London.

My role was to contribute to the creative direction and visual storytelling. I helped bring the stories of the featured mark makers to life, supported the creation of the Mark Maker toolkit for Nike’s NBHD Partners, and worked on sourcing and managing talent. I also contributed to developing content for the SNKRS app and immersive activations at Nike Town London and the Nike Future Forward Festival.

The campaign drove major engagement, generating 315K views across the editorial launch thread (529% above average) making it the most viewed SNKRS thread of the Holiday Season 2022.

Role: Creative
Agency: paq
Client: Nike

Kojo Dwimoh

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Nike Black Future Season

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