Nike Corteiz Air Max 95 Campaign
I identified key spots across the city for the scavenger hunt and directed all video outputs, leading a team of 12 to deliver visuals that captured the energy of the drop. I also worked on designing an activation that blended digital and real world discovery through Nike’s SNKRS Stash technology, creating an experience that resonated with both sneaker and streetwear communities.
The final activation spanned three secret London locations, giving participants exclusive access to the pink Corteiz x Nike Air Max 95. The result was an instant sell out, pairs were gone within 10 minutes of the Stash locations being revealed. A Paris edition was also planned but cancelled the day before launch, further adding to the anticipation around the drop.
Agency: paq
Client: Nike