Kojo Dwimoh

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Nike Corteiz Air Max 95 Campaign

This campaign launched one of the most sought-after shoes in sneaker culture in 2023. Targeting youth culture in London, the activation involved a digital and real-world scavenger hunt using Nike’s "SNKRS Stash" technology. 

The final activation took place across three London locations, offering participants exclusive access to the pink Corteiz x Nike Air Max 95. It resulted in the shoe selling out within 10 minutes of the Stash locations being revealed.

Role: Creative
Agency: paq
Client: Nike

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