Kojo Dwimoh

About

CsCb 
Nike London
The one square better experience

I led Creative Direction on the CsCb DN8 Chess Experience with Nike, part of the Air Max Day Infinity Lab. I designed the full environment, reimagining the chess club as a multi sensory battlefield with raw textures, shifting light, projections, sound, scent and custom boards.

I developed and directed the tournament format, from speed chess battles to team based mega games and the One Square Better challenge. The build included custom carpets, translucent structures and a soundtrack curated by our community, all aligned with Nike’s Unreal Motion and Infinite Experimentation ethos. 

The result was a CsCb experience that took chess out of its traditional setting and placed it firmly in the culture, showing what it means to be the Nike of chess clubs.Role:

Creative Director of the CsCb space

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