Nike Football
Rodri x FBB
I programmed and directed an activation for 30+ young people, built around challenges that asked them to reflect on the qualities needed to reach their goals. I oversaw the storytelling across film and photography, making sure the partnership between Nike, JD Sports and FBB landed as both authentic and aspirational. The result was a campaign that empowered young people to see themselves as winners in their own way.
Client: Nike Football Nike London JD Sports
Charity partner: Football Beyond Borders
Agency: Youth Beyond Borders
Campaign
Athlete: Rodri
Client lead: @petecatch09
Client lead: Miles Byrd
Charity partner lead: @ceylonandi
Executive producer: @jasperkain
Executive producer: @barakngoma
Producer: @diegofcg94
Producer: @lois__kay
Strategist: @renzosrealworld
Creative Director: @kwimoh
Production
Director: @kwimoh
DOP: @thehenrygill
Sound: @idrisblac
Editor: @samuelmaton
Post house: @bubble.tv_
Sounds Design & Music: Asa Greenwood
Colour grade: Nick Dalby
Photography: @sophiajcarey
BTS photography: @nathanphua
Event
Venue: Millenium Powerhouse
Set design: @madebyalphabet
Youth engagement: @privace23
Youth engagement: @its_samhulme
Youth engagement: @michaelwelch01