Nike Air Jordan 4
Campaign
The challenge was to create a dynamic activation that provided a space for the Offspring Community to build their own memories and associations with the AJ4, while celebrating its off-court legacy through basketball, music, and street culture
We created an immersive event that brought the "Birthplace of Dreams" to life. Partnering with R/HOOD added authenticity, reflecting their roots in breaking barriers in DJing and community-building.
The event space combined basketball elements and music, while R/HOOD DJs provided the soundtrack. A community-led 3-point shootout reinforced the AJ4’s off-court legacy, and the social film captured the energy and extended the event’s impact on social media.
Agency: paq
Client: Nike, Offspring