Nike Air Max Dn
Offspring
I concepted bespoke seeding boxes for select community members, finished with an embossed surface that became visible under certain lighting and angles. This detail gave the packaging a futuristic feel that mirrored the design story of the DN. I also managed distribution logistics and captured stills for social to extend the reach of the activation online.
The result was a campaign that highlighted both the design and cultural significance of the DN, grounding the launch in community-led storytelling rather than a traditional release.
Agency: paq
Client: Nike, Offspring