Kojo Dwimoh

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Spotify Riffs and Runs Campaign

The Riffs & Runs 2024 campaign highlighted Spotify’s commitment to UK R&B, celebrating its growth and vibrant community. With over 220,000 followers, the playlist engages a predominantly female, 18-34 audience in the UK and US. 

paq had a bold, cinematic approach that follows callers submitting riffs and runs for a fictional radio competition, set against dynamic London scenes. Featuring UK R&B artists, the campaign bridges artists, fans, and culture, positioning Spotify as the home for the genre.

Role: Creative
Agency: paq
Client: Spotify

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