Kojo Dwimoh

About

Spotify Rap UK Campaign

UK Rap has evolved from imitating American accents and budget visuals on Channel U to becoming a global influence on fashion, lifestyle, and youth culture. With Rap UK as the EU's biggest rap playlist, Spotify approached paq to create a new visual identity and lead a campaign via the Day 1s Club platform.

Our challenge was to authentically introduce Day 1s Club to the UK, sparking conversations about what it means to be a Day 1 fan. Through our creative expression LEVELS, we celebrated UK Rap from every perspective, creating a standout identity. The campaign won the "Music Consumer Innovation" award at the 2023 Music Week Awards.

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Role: Creative
Agency: paq
Client: Spotify

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