Kojo Dwimoh

About

Spotify Rap UK Campaign

I was part of the creative team on Spotify’s Rap UK campaign, tasked with refreshing the playlist’s identity and leading the introduction of the Day 1s Club to a UK audience. The goal was to capture the influence of UK Rap and position the playlist as the EU’s biggest rap platform.

My role was to assist in shaping the new visual identity and copywriting, making sure the campaign felt authentic to Black UK culture. I worked on developing LEVELS, a creative expression that celebrated what it means to be a Day 1 fan from every perspective. I collaborated with the wider team to integrate interactive elements, original scores and social storytelling that amplified the campaign’s reach.

The result was a campaign that authentically connected with UK Rap fans and sparked conversation around fandom and culture. It stood out visually and strategically, culminating in the “Music Consumer Innovation” award at the 2023 Music Week Awards.
Role: Creative
Agency: paq
Client: Spotify

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