The CsCb Cup
You give them exactly what they want: drama, dreams, and a prize worth chasing.
That was my approach with this project—flip the script entirely. Picture this: a young Black boy outsmarting an upper-class, snobbish grandmaster with the rudest checkmate possible. In chess, as in life, intelligence isn’t always obvious at first glance; it’s time we challenge what we perceive as “intelligent.” The video’s success was undeniable, attracting over 20 master-level players and selling out all 100 tournament spots. Even the 40 spectator tickets sold out, packing the venue to full capacity for all three days of the event.
The tournament's tagline, “one square richer,” featured a green square throughout its branding, symbolising the cash prize. This identity was so impactful that it remains central to CsCb’s branding today.
Director: Kojo Dwimoh
DOP: Jasper
Gaffer: George Robson
Editor: Kojo Dwimoh
Sound Design: Kojo Dwimoh
and Shaun Sky
Grade: Phat Dance
The tournament ran over two weeks.
Week one hosted the group stages, with 4 separate groups playing over the weekend. There were 25 participants in each group, with the top 4 players from each progressing to the final 16, which was held the following weekend.
Week one hosted the group stages, with 4 separate groups playing over the weekend. There were 25 participants in each group, with the top 4 players from each progressing to the final 16, which was held the following weekend.