01
Central Saint Martins to SCA 2.0
Studied Graphic Communication Design at Central Saint Martins. Now at the School of Communication Arts, sharpening how I think, make and present ideas.
I make ideas that move between culture, play and real people.

01
Studied Graphic Communication Design at Central Saint Martins. Now at the School of Communication Arts, sharpening how I think, make and present ideas.
02
Founded a London chess community with 2,000+ members, weekly programming and collaborations with Nike, Air Jordan and Faber Books.
03
Moved from creative to senior creative across Nike, Spotify, Converse and Offspring, building cultural campaigns and mentoring younger creatives.
04
Creative directed the Nike Air Max Day DN8 and One Square Better experience, bringing chess culture into a live brand moment.
05
Worked across Adidas London Marathon and Nike Football projects, balancing strategy, art direction and cultural relevance.
06
I want to make work that becomes useful in real life: tools, rituals, products, systems and moments people actually use.

One Square Better
Chess as culture, community and a reason for people to gather.