Position
London already has chess energy in every borough.
Move 03 / The London System
King of the City
One board. One city. One crown.
Case study film, tournament format and city asset system.
Board position
Tension
The city needed a friendly reason to gather around it.
Move
Turn borough pride into a street chess competition.
Result
Competition became a way to uplift and connect the city.
Brief
Connect London through friendly competition.
Why I made it
Chess became community when people showed up.
Case study film
Tournament format
Eight locations across London. One board. One hour. Winner stays on.
01
Daily drops
Each day revealed the next borough and meeting point.
02
The board
One board. One hour. Winner stays on.
03
Live games
Games were livestreamed so people could follow the route in real time.
04
The route
Eight locations built toward one final and one city champion.
City assets
The city looked playable before the first move.
Tournament map
The route at a glance.
Qualifier schedule
A simple rhythm for the whole run.
Swipe location posters
Brixton
Opening square.
Peckham
Local drop.
Dalston
East London square.
Hackney
Landmark as square.
Seven Sisters
North London move.
Camden
Coordinates as culture.
Shepherd's Bush
Market square.
Ladbroke Grove
West London move.
Final crown
The last board.
One square better
Campaign glue.
Next move