Position
London already has chess energy in every borough.
Move 03 / The London System
One board. One city. One crown.
Case study film, tournament format and city asset system.
Position
London already has chess energy in every borough.
Tension
The city needed a friendly reason to gather around it.
Move
Turn borough pride into a street chess competition.
Result
Competition became a way to uplift and connect the city.
Brief
Connect London through friendly competition.
Why I made it
Chess became community when people showed up.
Eight locations across London. One board. One hour. Winner stays on.
01
Each day revealed the next borough and meeting point.
02
One board. One hour. Winner stays on.
03
Games were livestreamed so people could follow the route in real time.
04
Eight locations built toward one final and one city champion.
The city looked playable before the first move.

The route at a glance.

A simple rhythm for the whole run.
Swipe location posters

Opening square.

Local drop.

East London square.

Landmark as square.

North London move.

Coordinates as culture.

Market square.

West London move.

The last board.

Campaign glue.
Next move