Position
Rugby relies on players saying when something feels wrong.
Move 07 / Discovered Attack
RFU
You can't see a concussion. But your body can.
TruthShield, posters and YouTube Knock.
Board position
Tension
Pride says play on. Current concussion checks can be gamed.
Move
Make saliva biomarkers visible inside the gum shield.
Result
No guessing. No pretending. If it turns blue, they come off.
Brief
Remove guesswork from concussion calls.
Why I made it
I made this because schoolboy rugby gave me a series of concussions that forced me to stop playing and left me living with severe injuries for four years.
Product signal
TruthShield
An objective test built from concussion biomarker research. Blue means stop.
Based on University of Birmingham-led SCRUM research into salivary biomarkers for rugby concussion.
Posters
The blue gum shield becomes the campaign code.
Media interruption
YouTube Knock
Big-hit searches trigger a concussion warning before the next clip.
Next move